CRAP is the acronym of: “CReative Advertising and Publicity.”
“Order your brand’s creativity now. Delivery is free.
We are open 25 hour, 7 days a week.”
“Order your brand’s creativity now. Delivery is free.
We are open 25 hour, 7 days a week.”
BRIEF
To realize a adv campaign to make companies
To realize a adv campaign to make companies
and agencies aware of the “contestes’ regulation”.
IDEA
Launch a fictitious agency, CRAP, that represents all dynamics and the mechanisms
IDEA
Launch a fictitious agency, CRAP, that represents all dynamics and the mechanisms
of the advertising world. It will show that the quality and the perception of our job
have changed in worse.
DYNAMICS
We have created the figure of Giorgio Revenue, a general executive manager inclined
We have created the figure of Giorgio Revenue, a general executive manager inclined
to do all the conquering of new customers. The focus of CRAP’s campaign is Giorgio’s philosophy: it is based on saving and always favouring the customers.
The campaign has begun with a Direct Mail, sent to marketing and communication
The campaign has begun with a Direct Mail, sent to marketing and communication
directors of the main Italians companies. It contained an introduction letter
(signed by Revenue) of the agency and a menu with CRAP’s offers.
The other steps of this campaign provided:
1. An official press release was sent to the main
sectorial reviews and webmagazines.
2. The activities of guerrilla with Giorgio Revenue
in some events.
3. An official site and a profile on facebook
of Revenue.
4. A video interview on Youmark. (An Italian
information site about advertising. )
5. Print campaigns on the specialistic reviews.
1. An official press release was sent to the main
sectorial reviews and webmagazines.
2. The activities of guerrilla with Giorgio Revenue
in some events.
3. An official site and a profile on facebook
of Revenue.
4. A video interview on Youmark. (An Italian
information site about advertising. )
5. Print campaigns on the specialistic reviews.
